Tesla has added a new lifestyle capsule to its online shop, timed to the FIFA World Cup that begins across North America next month.
According to the Tesla Shop, the apparel and sporting goods feature a minimalist, all-black look with "Cybercab-gold" accents that align with the company’s industrial aesthetic.
Gold Accents Inspired by Hyper-Efficiency
The colorway nods to recent manufacturing developments. The gold tone mirrors the purpose-built Cybercab, which began production at Giga Texas last month.
Tesla describes the upcoming robotaxi platform as the most efficient EV ever built, with a certified baseline energy consumption of 165 Wh/mile. Extending this palette to lifestyle items ties the brand’s software and automation focus back to the pitch.
The collection forms a coordinated set when worn together. Leading the lineup is the Tesla FC Jersey for $95. It uses a deep black base with a metallic Gigafactory shield crest and the TSLA symbol on the front. The back features an '04 block graphic for the company’s founding year alongside the "Made on Earth by Humans" tagline. The jersey is made from 100% polyester for "pure, silent performance."
Completing the Full Pitch Look
The lineup extends into equipment with the custom Tesla FC Football priced at $55. This size 5 regulation ball has an all-black matte shell with matching gold alignment detailing and repeats the jersey’s design hallmarks: the Gigafactory shield crest, corporate logo, the '04 founding date stamp, and the "Made on Earth by Humans" signature. Specifications list a Valmini PU cover over a 4 mm TPE lining and a premium retention bladder.
To round out the kit, the Tesla FC Snapback Hat is $35 and uses a 97% polyester blend with an adjustable rear strap and the classic wordmark embroidered above the enclosure. The matching Tesla FC Socks are $30 for a two-pair pack; the cotton-blend socks incorporate the "est. 2004" wordmark and a comfort-focused knit arch block.
Expanding the Digital Lifestyle Storefront
This sports-focused release arrives as Tesla broadens its lifestyle catalog. The company has used its online shop to test unique consumer products, including recent Cybertruck and Optimus-inspired coffee items.
With the first World Cup match scheduled for June 11, 2026, the themed capsule launches ahead of a surge in global interest.
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