Unplugged Performance Proposes Running Cybertruck Production

Unplugged Performance Proposes Running Cybertruck Production

Unplugged Performance has publicly offered on X to take over Cybertruck production so Tesla can prioritize the Cybercab.

“An open offer to Tesla: We fully support putting Cybercab first, and we’d be glad to take the Cybertruck line off your hands,” the company wrote.

The Pitch

Unplugged Performance says it would finance the Cybertruck line with a group of investors and operate it without using any of Tesla’s floor space, staff, or attention. It would also allow Cybercab to have first access to battery cells. “We’ll wait our turn,” the company said.

In return, Tesla would receive a license fee plus FSD and Robotaxi revenue from every vehicle built. UP also aims to expand beyond the pickup with a three-row CyberSUV and a driverless CyberCargo hauler.

The company acknowledges it couldn’t execute this alone or immediately. It is gathering investors, recruiting manufacturing talent, and seeking a location near Giga Texas. Production would need to restart, likely at lower volume and higher cost per truck. “A reset is hard, premature death is harder. We choose reset,” Unplugged wrote. Interested investors and partners can email cyber@unpluggedperformance.com, though the company says it isn’t accepting money or commitments yet without a discussion with Tesla.

Founded in 2013 and based in Hawthorne, California, Unplugged Performance is an aftermarket tuner for Tesla vehicles. It designs and manufactures its own performance parts for every Tesla model, including the Cybertruck. Building an entire vehicle would be a significant step up from producing body kits and wheels.

A Busy Week for the Cybertruck

The offer follows a series of Cybertruck updates. Tesla first announced it would end Cybertruck production in mid-2027 to make room for more Cybercabs. It then raised prices and paused Dual Motor AWD orders, followed by ending Premium AWD orders and raising the Cyberbeast’s price to $109,990. At the time of writing, you can only order the top-spec Cyberbeast.

Musk said the Cybertruck is still profitable but that Tesla’s engineers and factory space are worth more for the Cybercab. He also said demand is so high that Tesla will have to refund deposits for a lot of people, even after adding an extra production shift. After pushback from fans, Tesla is now extending Cybertruck production through summer 2027.

Tesla hasn’t responded to Unplugged’s offer, and the plan would face hurdles, from securing enough battery cells to meeting Tesla’s standards for a manufacturer. With a long backlog of orders that Tesla says it can’t fill, Unplugged’s proposal is one possible way to keep the Cybertruck going after Tesla’s line shuts down.