Tesla’s 2026 Holiday Lineup: 21 New Items, $350 Cybertruck RC Racer

Tesla’s 2026 holiday merchandise is now available. The Tesla Shop has introduced 21 new products for the season, including matching sweaters for people and pets, a Christmas ornament, new diecast models, and the Cybertruck RC Racer.

Several products first appeared on Tesla’s Chinese storefront earlier this week when the company launched the Cybertruck RC Racer and a new Optimus figure. The full lineup is now offered in the U.S.

Apparel

Most clothing items come in Garnet Red—inspired by the Signature Series paint color—and feature white Cybercab, Optimus, and lightning bolt graphics arranged in a classic holiday pattern.

Winter Holiday Sweater ($85): 80% wool and 20% nylon, with Cybercab, Optimus, and other Tesla graphics around the yoke.
Winter Holiday Scarf ($35): Same wool blend, with the pattern along the bottom.
Winter Holiday Beanie ($35): Matching knit beanie featuring the same white pattern.
Winter Holiday Tee ($35): Tesla wordmark on the front and a winter scene on the back showing Optimus building a snowman, a Model Y by a skating pond, and a Pet Mode companion playing in the snow.
Kids Winter Holiday Tee ($30): Optimus in a Santa hat behind a Christmas tree with Pet Mode companions, plus a “Made on Earth for Little Elves” wordmark on the sleeve.
Holiday Dog Mode Baby Box Set and Holiday Cat Mode Baby Box Set ($35 each): Each set includes a onesie, bib, and rattle socks with plushies on top.
Winter Holiday Dog Sweater ($35): Matches the human version and is available for dogs from 20 to 80 lbs.

Home

The Winter Holiday Blanket ($95) is a reversible bouclé throw that carries the same red-and-white pattern as the apparel. The Tesla Winter Holiday Mug ($30) features gold snowflakes, a gold interior, and a flying OG Roadster pulled by reindeer. It holds 14.2 oz and is not microwave safe.

Tesla Ornament

The Tesla Ornament ($20) is crafted from gold-colored stainless steel lines that form a 3D lightning bolt and includes a string for hanging.

Racers

The Tesla Cybertruck RC Racer ($350) is a 1:10-scale truck with a quick-release polycarbonate body, a brushless motor, four-wheel drive, independent suspension, and a top speed of 37 mph. Its receiver has a range of up to 326 feet, it runs for up to 20 minutes per charge, and it offers an optional gyro mode to help prevent spinouts.

For a simpler option, the Cybercab Pullback Racer and Cybertruck Pullback Racer ($35 each) are 1:43-scale diecasts. Tesla’s tagline for the Cybercab version is “Pull it back and watch it drive itself.” The Cybertruck version includes an Easter egg: the left windows are cracked, referencing the original reveal’s window-smash moment.

Models & Figurines

New 1:43-scale diecasts, built from the same CAD data as the real vehicles, include the Model 3, Model Y, Cybertruck, and a gold Cybercab with working butterfly doors ($65 each). The Cybertruck Holiday Edition ($85) adds a Christmas tree strapped to the roof.

The Tesla Action Figure 2.5 Factory Edition ($45) reflects the Optimus Gen 2.5 design and includes more than 40 parts, 20 points of articulation, a removable helmet and vest, a drill, and a wrench. Rounding out the collection is the Tesla Cybercab Wooden Toy ($35), carved from solid wood.

With the holidays approaching, ordering early helps ensure gifts arrive in time.